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Packaging Design & Rebrand (unofficial)

LiQ is an exclusive, adult-only ice-cream with around 5% alcohol volume in each tub. Although it's current branding is bright and fun, it doesn't appeal to every adult of all ages.

 

With a rather seductive, enticing name, the brand has been totally reimagined for adults to enjoy ice cream differently, giving the ultimate lip tingling, senses stimulating adult experience. With darker colours and suggestive copywriting and imagery throughout the brand and packaging, you'll never look at alcoholic ice cream the same way again!

BRIEF: Rebrand any food or drink product, to reimagine the brand and maximise it's full potential.

TAGS: PACKAGING DESIGN, REBRANDING, PHOTOGRAPHY, COPYWRITING, ADVERTISING, CAMPAIGN

*THE FOLLOWING PRODUCT IS AN UNOFFICIAL REBRAND, AND HAS NO REAL ASSOCIATION WITH CANCER RESEARCH UK OR CAMPAIGNING*

LIQ ICE CREAM

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I knew for this project I needed to use photography, but I wanted to use it differently. I found potential in using balls of ice cream to create imaginative imagery of breasts and testicles, and from there I knew how effective this could be to create an important campaign raising awareness of cancer!
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