& Brand Creation
In response to JDO’s RAW21 competition brief to redesign the supermarket's most shocking packaging designs, this is a brand creation project for sun-dried fruit; packaging redesigned that you would be proud to put in your trolley!
Inspired by the colourful fruit fields in California, Funky Fruits is a sun-dried fruit snack brand. The use of a fun and vibrant 70's-inspired illustration style was designed to appeal to everyone of all ages, along with the use of quirky typography and copylines too, to reflect on the 1970's aesthetic. On each of the packs, little fruits are laying in the fields catching the sun, literally baking away under the sun, except here they're reimagined with groovy sunglasses on!