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Packaging Design & Brand Creation

JDO RAW 21 BRIEF: To redesign any product found in the supermarket that has the most shocking packaging design.

TAGS: PACKAGING DESIGN, DIGITAL ILLUSTRATION, IDENTITY DESIGN, COPYWRITING, TYPOGRAPHY, BRAND CREATION AND EXTENSION

USING ADOBE ILLUSTRATOR & PHOTOSHOP

A brand creation project rolled into rebranding 

packaging; designed so you're proud to put it in your trolley. A fun and reimagined concept of sun-dried fruit, it will never be a boring snack! 

 

Inspired by the colourful fruit fields in California and a vibrant 70's-inspired illustration style, Funky Fruits is a sun-dried fruit snack brand. With the use of quirky typography, clever copylines, and little fruits laying in the fields catching a tan, this is a brand that appeals to all ages.

FUNKY FRUITS

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