Packaging Design & Brand Creation
JDO RAW 21 BRIEF: To redesign any product found in the supermarket that has the most shocking packaging design.
TAGS: PACKAGING DESIGN, DIGITAL ILLUSTRATION, IDENTITY DESIGN, COPYWRITING, TYPOGRAPHY, BRAND CREATION AND EXTENSION
USING ADOBE ILLUSTRATOR & PHOTOSHOP
A brand creation project rolled into rebranding
packaging; designed so you're proud to put it in your trolley. A fun and reimagined concept of sun-dried fruit, it will never be a boring snack!
Inspired by the colourful fruit fields in California and a vibrant 70's-inspired illustration style, Funky Fruits is a sun-dried fruit snack brand. With the use of quirky typography, clever copylines, and little fruits laying in the fields catching a tan, this is a brand that appeals to all ages.